JD Social Media

Social media strategy - Social media risk and crisis strategy

Julie has 15 years of experience providing clear, practical and actionable social media advice to Australian organisations like AustSafe Superannuation, VicHealth and Hill+Knowlton Strategies as part of their risk-mitigation strategies.

Julie is a super experienced social media strategist. She has the rare combination of strategic know-how coupled with hands-on experience. Julie has worked across many sectors and has assisted Digital Democracy with a range of projects. Her expertise in crisis comms and analytics are of particular note.

Julie is one of the original social media gurus. She was into social media way before it was cool which makes her very knowledgeable. Julie has a broad view on social media strategy and implementation and is able to provide actionable advice that works. Always professional and a great person to boot. Highly recommend for all your social needs.

Julie has become one of the leading voices in the social media space, having pioneered the landscape in Australia. Julie's expertise in social media strategy, risk and governance is second to none and I'm so thankful that I've had the experience of learning from her. Julie provides care to detail, which ensures that all aspects of her client's social media needs are exceeded.

About Julie Delaforce

JD Social Media is Julie Delaforce, an Australian social media consultant with 15 years of experience.
Julie provides actionable advice based on proven big-brand experience, so you can confidently engage with online audiences and reap the rewards of social media marketing.
Julie has a passion for online communities and social media that goes beyond being a job. She embraces such things as a way of life and, indeed, embraced such things as a way of life long before people thought of them being job descriptions within advertising, marketing, PR and communications.
Julie has managed businesses and people and has a unique combination of commercial acumen and creative thinking that has enabled her to become one of Australia’s most trusted social media specialists.
Julie most enjoys the type of work that others avoid and specialises in regulated and high-risk industries. She’s helped many risk-averse brands to build governance and strategies that enable them to secure stakeholder confidence and take advantage of the rewards of having active, engaged online communities.

Need social media strategy or social media risk strategy? Let's talk!

Social media strategy

Julie has developed social media strategies and consulted to organisations such as NSW Health, SA Department of Premier & Cabinet and Johnson & Johnson. Julie provides social media strategy, content strategy and community management advice.

Social media risk and crisis strategy

Julie has worked with Cbus Superannuation, AustSafe Superannuation and NSW Health to provide robust social media governance frameworks to manage and mitigate social media risk. Julie can help with escalation plans, issues and risk management and community management guidelines.

Social media training

Julie has trained people from Department of Prime Minister and Cabinet, Coca Cola South Pacific and VicHealth. Julie provides training on social media strategy, community management, community strategy and social media risk and crisis management.

Julie provided community management services during a high-profile reputational crisis for one of our global clients in early 2019. Julie proved to be an invaluable and seamless addition to our team. She was quick to get across the issue – which required upskilling in high-levels of technical and regulatory knowledge. Julie was able to provide decisive and effective community management services across Twitter, Facebook, Instagram and LinkedIn. Julie quickly became a trusted part of our team, providing excellent counsel and a consistent, first-rate standard of work.

I was Julie’s client when I managed VicHealth’s social media channels. As a social media trainer and advisor, Julie demonstrated a great ability to immediately grasp our project strategies and audiences, and tailored her training sessions with examples we learned from. Because of her wide experience across industries, she always knew exactly the opportunities and risks and gave practical and realistic advice to managing these in our channels.

I'd worked with Julie in the past and we sought her out specifically when we needed some additional freelance support for our social team. Her expertise, experience, professionalism and sense for social and community management are second to none. She hit the ground running and had the projects we handed over rolling out smoothly from day 1. I can't recommend her highly enough!